Team

Bio, in brief !

I was born in Sweden and after graduating from Stockholm University in history, literature, and economics, I worked in the information department of the Vasa Museum, where I developed the museum's event activities in collaboration with other players in culture and tourism in Sweden, while also handling marketing.

I then gained extensive experience in the travel sector and, among other positions, spent over 20 years at the global business travel company Hogg Robinson, based in London (which was later acquired by American Express GBT): I started as an events and conferences manager and then progressed to the positions of managing director for the Nordic countries and then head of Europe (within the HRG company). I speak Swedish, English, and French.

Between 2011 and 2017, I was also the president of SRF (Svenska Resebyråföreningen), a professional organization that advises and supports its over 200 member companies, ensuring a high level of knowledge and credibility in the industry.

I now sit on the board of Isabelle Allard AB and support Isabelle in her project to develop a receptive agency in Stockholm, while also assisting her in the financial aspects of the business.